Great Leaps Forward

OUR APPROACH

  • 1. Listening is just
    as important
    as talking

    Bring your challenge to Cherry Tiger and we’ll listen. We’ll work together. And we’ll find a solution. Every business and individual is unique, so we never assume - we take time to understand what you're about and where you want to go next.

    We immerse ourselves in your brand, your business and your customer base, step-by-step, to ensure your communications hit the mark and produce the results you're looking for.

    Cherry Tiger
  • 2. Big ideas in
    small easy steps

    We plan strategically from day one. We prioritise with clarity through detailed, relevant analysis of customer and commercial data; we drill deep with Tiger-I, our unique planning and insight offering. And we expand ideas with imagination by tapping our wealth of creative talent.

    We’ll show you the small steps you need to take to climb the mountain. But always keep the summit in sight.

    Cherry Tiger
  • 3. Creative thinking
    across all channels

    Cherry Tiger’s senior team affords the skillset and depth of experience to tackle a huge range of challenges . We approach each from different perspectives, whilst keeping the collective goal in sight.

    This helps us create genuinely integrated solutions that make the most of each channel and join up all your communications so they add up to a package, greater than the individual parts.

    Cherry Tiger
  • 4. True to our word,
    we deliver

    We know that clients are won on promises and lost on delivery. It’s a simple truth. And one that drives us on every single day. We meet deadlines. We produce what we say we will. Our estimates match our invoices. Our spelling is good. We know the little things that count.

    We've built good longstanding relationships with clients who know they can rely on us to deliver.

    Cherry Tiger
  • 5. Your agency for
    great leaps forward

    We love to think big. Our ideas have legs. They run and run. They plan for success, not defend against failure. We’re all about taking leaps, but they’re not leaps in the dark. Whether we have one big idea for you, or a multitude of small ones, we can help your business grow for years to come.

    So, tell us just one thing…

    Cherry Tiger

YOUR SENIOR TEAM

  • MIKE ASHTON

    MANAGING DIRECTOR

    What do you like about being a tiger?

    Coming up with big ideas. It’s a lot easier than delivering them! Working with clients and colleagues that stimulate and challenge. Being an endangered species!

    How do you earn your stripes?

    Business and channel planning that works.

    What do you do when you’re not in the jungle?

    Play golf badly (I’m no Cherry Tiger Woods!)

  • DAN JAMES

    CREATIVE DIRECTOR

    What do you like about being a tiger?

    Producing creative ideas with real integrity. Knowing we’ve improved our clients’ business. And our own!

    How do you earn your stripes?

    Big ideas and small words! The best concepts are really ambitious, but incredibly simple. Love ideas that are both.

    What do you do when you’re not in the jungle?

    Sadly follow Nottingham Forest around the Championship. Happily spend hours flicking through any vinyl I can find. Chop wood and tend plants to soothe the soul. Leave the country whenever possible!

  • LOUISE ASHTON

    PLANNING DIRECTOR

    What do you like about being a tiger?

    The variety of projects, business sectors and channels we get involved in. Every day is different.

    How do you earn your stripes?

    By being passionate about the customer - their experience and their journey. I'm results driven and having spent much of my working life client side, I bring a different perspective to the agency.

    What do you do when you're not in the jungle?

    Walk Barney the dog - he gives me unconditional love and doesn't answer back.

  • LOUISE SPENCER

    GROUP ACCOUNT DIRECTOR

    What do you like about being a tiger?

    I love being at the beginning of a project, working out a plan and making it happen. Our clients are lovely. And so are the people I work with…most of the time!

    How do you earn your stripes?

    Looking after my clients well, working very hard. Caring about the work and wanting it to be the very best it can.

    What do you do when you’re not in the jungle?

    Try to keep my new 'passion' for running going - I'm sure tigers should be better at it than I am! Planning my next overseas trip to visit to see other endangered species.

A FRESH PAIR OF EYES

TIGERi logo

Tiger-i, our planning function offers a whole spectrum of strategic services built upon a wealth of senior agency and client side experience.

Sound strategic thinking lies behind all our output, producing work that works hard to deliver against the most demanding criteria, and solves problems with clever, practical solutions.

The Tiger-i tool kit provides:

Proactive analysis of customer journeys in a multi-channel environment providing recommendations that can revolutionise performance.

Constructive creative and strategic appraisal of marketing communications

Media neutral integrated channel planning that illustrates the most efficient, impactful route to achieve your goals

A long established partnership with online research specialists FASTmap that provides critical in-depth feedback from the only people that really count, your customers