Great Leaps Forward



OF Award 800px wide

OneFamily and Cherry Tiger celebrate. From the left; Lisa Davenport, Brand Executive, OneFamily, Louise Ashton, Account Director, Cherry Tiger, Karl Elliot Marketing Director, OneFamily, Adele Smith, Head of Brand, OneFamily, Zoe Hirst, Senior Art Director, OneFamily.


Last month Cherry Tiger celebrated our first award win of the year at the Employer Brand Management awards, on behalf of OneFamily. Up against the likes of Müller UK, Dixons Carphone and ING we won a creditable bronze in the ‘Best management of an employer brand through major corporate change’ category.

Our brand immersion project for OneFamily introduced over 200 employees to their new mission, vision, values and look and feel while underlining the power of the brand in their everyday working lives.

To date, 200+ employees have participated in the workshops. Exit questionnaires revealed that engagement levels have exceeded all expectations, consolidating our message throughout the business:

  • 99% felt they have better comprehension of brand’s role in their business
  • 96% expressed stronger empathy to the principles OneFamily is built on
  • 94% claimed greater understanding the role OneFamily can play in assisting today’s families
  • 92% believed the workshop clarified how brand is important in their job.
  • 9% even volunteered themselves to become ‘brand ambassadors’


Karl Elliot, OneFamily Marketing Director commented

The Brand Immersion programme was a really great piece of work. It educated OneFamily employees about the importance of our new brand in a fun and interactive environment. It’s been received extremely positively throughout the business and created a real sense of pride in our brand.”