PRODUCT TO A
3 way mailing test delivers 10% overall response
As the global market leader in providing ostomy and continence products, Coloplast take the time to really listen to what their customers need, and deliver products that give them the fit, discretion and, most importantly, the confidence they need to live their life to the full. Coloplast really does help transform lives.
If you need a product like a colostomy bag, you tend to trust the advice given to you by your nurse or doctor. You might not be aware there are products available better suited to your individual needs. You might be wary of switching. It’s not easy to get users to question their product and believe there may be a better alternative. That’s why when Coloplast launched their new product range, SenSura Mio, with so many clinically proven benefits, they still faced a challenge engaging non-users. They asked us to develop their launch mailings to encourage recipients to ask for a sample.
We knew that once they could see the product, or better still touch and feel the product, many potential patients would be open to sampling. So we developed a three-way testing plan with Coloplast. From a simple letter, to a helpful decision-wheel piece to a full sample pack, we created a range of mailing approaches to test which would be the most compelling and cost-effective. All approaches were supported by testimonials from real patients who had actively been involved in testing the product during its development.
response rate delivered across all three packs.