Following Hull City’s promotion to the Premier League, the club were keen to help fans celebrate their heroes, heritage and the whole Hull community as they roared the team on. So, two great tigers came together as Cherry Tiger helped to make Hull City fans feel even more at home at the KC Stadium.
But it wasn’t that simple. Because the football club share the KC stadium with Rugby League team Hull F.C. and both clubs were asking us to develop a scheme that would inspire every fan, in every area of the ground. We had to delve deep into the history and heritage of each team to understand the shared heritage that would bond fans of both teams together.
We hung the concourse to the rafters with obvious heroes, such as Dean Windass – the scorer of the goal that first took them to the Premiership back in 2007. While cult-heroes such as Warren Joyce, who almost single-handedly saved the club from non-league oblivion back in 1998/99, join him on banners hanging from the rooftops.
The inner walls of the concourse speak of the facts and folklore surrounding the club, while the outer walls use huge photographic banners to celebrate the drama of key games and the commitment of the fans. Above the toilets we created clear signage helping every Tiger, or Tigress, know where to go. Along the West Stand, timelines remind fans of key moments in history. And in the North Stand we even give the away fans a warm welcome to Hull.
The reception from fans has been positive, sparking much comment in the ground, on fans’ forums and social media.
“Cherry Tiger have helped us bring the KC to life with eye-catching, standout displays that are sensational. The finished result gives fans a real talking point at matches as well as reminding them of the proud traditions that lay in our sporting heritage”
Nick Thompson, Chief Executive, Hull City Tigers