Great Leaps Forward

INTRODUCTION

With more than 200 reserves across the UK, covering an area
nearly the size of Greater London, the RSPB are the country’s largest conservation charity. Their reserves are fantastic homes for nature, but the RSPB are always looking for opportunities to make them bigger and better. Cherry Tiger were invited to visit the RSPB’s Mersehead reserve, where an ambitious land purchase was afoot.

THE CHALLENGE

Being briefed at Mersehead was really inspiring. Situated in the Solway of Scotland’s south coast, we saw first hand the reserve’s miracle mixture of habitats, which support some of the UK’s most rare and charismatic species. Really, it’s difficult to describe the beauty and scale of the RSPB’s reserves. Immediately, we realised that this was our challenge to overcome. After all, this opportunity to purchase over 180 football pitches worth of land
would live and die by our ability to convey the
magic of Mersehead to the supporter.

OUR RESPONSE

We decided to focus on the great cacophony of wildlife that an expanded Mersehead would help to home. From the wummph of 10,000 Svalbard barnacle geese arriving for winter, to the croak of the UK’s largest natterjack toad colony, we echoed the sounds of the Solway to immerse the RSPB’s supporters in this truly special home for nature. Plus, the RSPB recorded some fantastic drone footage of the reserve to show supporters exactly
where their money was going.

OUR IMPACT

The campaign proved a great success, with plans to complete the purchase of the land now confirmed, thanks to the significant boost in funds we helped provide.

  • 24% uplift
    on the fundraising target
  • 14% uplift
    on the average donation

FIND OUT HOW WE CAN HELP YOU GROW VALUABLE CUSTOMERS

CONTACT
MIKE ASHTON