As a leading social investor for over 40 years, Oikocredit lend over €1 billion every year to over 800 enterprise partners worldwide – who in turn invest in, or loan money to, those who, through no fault of their own, would not normally have access to finance. Investing in Oiko really does change lives – enabling people to build businesses, support their families and helping whole communities to thrive. In exchange, investors earn a modest return each year.
With a low profile in the UK compared to more established markets on the continent, Cherry Tiger are working with Oikocredit UK to develop a sustainable source of investment income, on a limited budget. Over time we’ve refined an advertising strategy aimed at a select group of ‘ethical investors’, within the constraints of a strict regulatory environment.
Our advertising in appears in a mix of national and proven responsive vertical titles to balance both the volume and value of investment. All the adverts are aimed at our target audience of well-educated and ethically aware potential investors.
Our creative makes use of Oikocredit’s partnerships with established UK fair trade brands, such as Divine and Café Direct, whilst also highlighting their investments in renewable energy and agriculture partners across the world.
The aim is to help potential investors understand why they could feel good about where their money goes and explain the positive social impact they could make. For example, the creative clearly underlines how their investment could help contribute to United Nations Social Development Goals.
of inward investment from our latest quarterly campaign