Great Leaps Forward

INTRODUCTION

OneFamily seek to help their customers in ways that go beyond their award-winning product range. One way that they do this is through the OneFamily Foundation; it distributes a percentage of their profits to the people and projects that matter to OneFamily customers.

THE CHALLENGE

Cherry Tiger were challenged to design a pack for OneFamily’s members that highlighted how they could benefit from the OneFamily Foundation by applying for a Personal Grant. In a simple, self-mailing format we had to introduce the OneFamily Foundation, convey the easy Personal Grant application process, and drive the audience to visit the OneFamily Foundation website.

OUR RESPONSE

Knowing our main aim was to deliver Personal Grant applications, we sought to inspire members about ways they, or their family, friends or neighbours could use the help available from the OneFamily Foundation. Customer stories helped bring Personal Grants to life, and just as importantly the mailing prompted members to think about their own lives, and what the Foundation could do for them. In a small format, we clearly managed to drive action and encourage members to apply for a Personal Grant online.

OUR IMPACT

  • 863
    Personal Grant Applications received by the end of May
  • 262%
    of monthly Personal Grant Applications targets met
  • 915%
    year-on-year uplift on Personal Grant webpage hits

None of us anticipated this amazing level of response. We were so overwhelmed with applications we’re planning to spread mailing volumes out in future to make them more manageable to fulfil! A nice problem to have.

James Hale
Customer Engagement Manager, OneFamily

TAGGED WITH

  • OneFamily
  • Financial Services
  • OneFamily Foundation

FIND OUT HOW WE COULD BE ENGAGING YOUR CUSTOMERS

CONTACT
MIKE ASHTON