Every year the RSPB start to contact members about renewing one month before their annual membership expires. The pack that goes out contains their new membership cards and is one of the most crucial communications of the year – members are the lifeblood of the RSPB, raising millions each year. So we’re proud that they have entrusted Cherry Tiger with developing core renewal packs and follow-up communications for a number of years.
Along with close work with the client and production team at briefing and concept stage to challenge previous print limitations, we made significant changes to the pack in 2016:
year on year increase in cash renewals
Each year Cherry Tiger keep upping their game. We’re really pleased with the most recent pack, which led directly to noticeable improvements in multiple KPIs. We look forward to seeing what new ideas they’ve got for future packs, confident that they’ll be a boost for our all-important membership retention.
Micheal Harvey, Direct Marketing Manger, RSPB