Great Leaps Forward

INTRODUCTION

Wanting to create interest and generate leads at the Heathrow based Intrinsic conference and exhibition for financial advisers, OneFamily asked Cherry Tiger to develop a show stopping exhibition stand supported by a range of pre and post-event communications.

THE CHALLENGE

Attracting over 800 delegates, the Intrinsic Conference provided an ideal opportunity for OneFamily to showcase its new brand and introduce financial advisers to their Over 50s life cover. To attract and engage financial advisers, Cherry Tiger needed to create a memorable stand that stood out from the competition.

OUR RESPONSE

To celebrate the location of OneFamily’s Brighton-based head office, Cherry Tiger created a beach hut themed stand complete with a panoramic view of Brighton beach and pier, OneFamily bunting, OneFamily rock sweets and branded giveaways.

The beach theme was also reflected in the OneFamily pre and post event communications. Emails were created to encourage financial advisers to visit the stand and register their interest via the use of a free prize draw. These were supported by a “wish you were here” postcard which was mailed just days before the event.

To the delight of OneFamily, the number of new leads generated surpassed expectations.

“Based on the response we’ve had to the OneFamily brand, the day has been a massive success. The stand looks fabulous and has attracted so much attention and loads of positive feedback to our offer and service.”

Duncan Hardie, National Account Manager, OneFamily

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MIKE ASHTON