We’re delighted and excited to announce our latest account win, landmine clearance charity Mines Advisory Group (MAG). After a three-way pitch, MAG appointed Cherry Tiger for their next campaign.
We’re really looking forward to helping MAG develop their donor base, and we’re sure that their incredible, brave and life-changing work around the world will do just that. We’re proud to play our small part in helping to remove landmines from around the world.
Direct Marketing Manager Louise Wells comments ‘We saw three strong pitches, but not only did Cherry Tiger hit the brief, they challenged us too, both in terms of creative and their strategic recommendations.’
In fact, MAG decided to test two of our concept routes to compare how a campaigning approach performs against a more traditional donation ask.
Our digital fundraising campaign put together in partnership with Carat Leeds is almost ready to launch across social media and behavioural banners.
But here’s a sneak preview so you can tell us what you think?