Bright orange Magpas helicopter sat on launchpad with two paramedics walking away from the helicopter in highly visible orange jumpsuits carrying emergency health care equipment.

Getting people involved

Community Fundraising Support

Magpas Air Ambulance serve communities across Bedfordshire, Cambridgeshire and the east of England. Every day they provide vital prehospital emergency care by land and air, helping over 900 patients each year. Having undertaken a brand refresh for Magpas in 2019, they asked us to redesign their core fundraising materials in the new brand style.

Magpas Air Ambulance fundraising campaign folder front with the caption "With you, we save lives".

Magpas Air Ambulance fundraising campaign open folder to contain materials.

Producing a range of communications really helped Cherry Tiger ‘stresstest’ the brand, giving their community fundraising and supporter materials a complete refresh.

We produced a wide range of items including:

Pull-up and PVC banners for events
A4 folders and stationery for large donor or corporate enquiries
Donation cards and posters to be handed out at events
Badges
Collection buckets
Regular Giving welcome letters and introduction leaflets

Magpas Air Ambulance fundraising campaign, three pull up banner mockups showing various designs and captons.

Magpas Air Ambulance fundraising campaign poster with the caption "Proud to support" and a donation bucket.

MAGPAS Air Ambulance fundraising campaign banner with the caption "We're proud to support magpas.org.uk".

Magpas’ door to door lottery programme is a key fundraising channel and we also redesigned the support materials for this activity including the leave behind comms when the supporter signs up and the Welcome Pack they subsequently receive.